General Douglas Macarthurs Farewell Address to Congress...

Introduction General Douglas Macarthur was one of the most well known military figures in the history of the United States. He gave his farewell speech to congress on 19th April 1951 and went into retirement after 52 years of service in the United States army. He was given the chance to address his final message to the US government. This analysis carefully examines his ethics, goals, strategies, strengths and weaknesses. The speech is very famous and highly popular among the American audience. Therefore, we will take into account all factors to critically evaluate the speech and find out what makes it important. Historical Background Douglas Macarthur was born on 26th January 1880, in Little Rock, Arkansas to General Arthur Macarthur†¦show more content†¦During the Great Depression, he used force against World War 1 veterans and was highly criticized for his action (Simkin). In 1937, he retired from US Army and took up the position as the field marshal and director of national defense in Philippines offered to him by the Philippine government. In 1941, President Roosevelt recruited him to return to his duty in the US army and he was appointed as the Commander of US Army Forces in the Far East to defend Philippine against the Japanese attacks. He was unable to protect Philippines and he was directed to escape to Australia, where he became the supreme commander of Southwest Pacific theatre. Unhappy with his defeat in the Philippines, he began to plan his counterattacks towards Japan and slowly took over all of New Guinea, the Admiralties, western New Britain, and Morotai. Japanese surrendered in 1945 and he was sent to Japan to occupy it until 1951. The Korean War broke out in 1950 and he was appointed as the supreme commander of the Allied Powers. However, in 1951, President Truman and General Macarthur had conflicting policies for Korea and the President relieved him from his duties. In April 1951, he gave his farewell speech to the Congress (Gale Research). Goals of the Speaker The purpose of this speech is meant for General Douglas Macarthur to say farewell to his contemporaries and fellow soldiers and his military career. He was given the chance to voice his

William Shakespeares The Taming of the Shrew Essay

William Shakespeares The Taming of the Shrew In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful and charming. Kate is â€Å"like a wasp, like a foal, like foal that kicks from his halter; pert, quick and determined, but full of good heart.† 1. This statement made by one author, shows clearly that he does not see her as shrew-like, even at the†¦show more content†¦Petruchio starts to tame her from the very first time they meet. He stays calm when she yells and does exactly the opposite of what she expects him to do. He continues his taming at the wedding by acting even worse than she does, a nd in a way, he paints a portrait of her for her to see. He believes that if she sees the way she acts by repeating her actions, that she will want to change, to be more pleasant. I think she acts the way she does in part because she doesn’t realize what she does and to people and doesn’t fully know why people call her the shrew. By repeating how she acts Petruchio not only tames her but he wins her love. Even on their wedding day Kate is still furious and does not want to marry Petruchio. She begins to declare that she will NOT marry him, but he cuts her off and gives her a kiss. Then he will not even let her stay for her own wedding dinner. I believe that this is all part of his plan to tame her. In the end of the play, some may say she is tamed, while others will say she has just plainly fallen in love. But any way you chose to look at it, she is definitely a changed person. When the other men call for their wives, they send back a reply stating that they are busy and just plain ignore their husband’s commands. On the other hand, when Petruchio beckons Kate all of the men expect her to yell and scream as she always did. But to their surprise obediently came immediately. She evenShow MoreRelated William Shakespeares The Taming of the Shrew845 Words   |  4 PagesWilliam Shakespeares The Taming of the Shrew The Taming of the Shrew could either be seen as offensive or acceptable to women dependant upon the era of which they lived (16th century-the period of Shakespeare, or the 21st century). Act 4 Scene 1 is a main focal point to debate whether the play is seen as offensive to women. In Shakespeares time, women were not treated humanely but more like objects. Men were seen as the superior sex of which had complete control over women and couldRead MoreWilliam Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of1100 Words   |  5 Pages William Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of the Shrew, is an embodiment of the context in which the text was shaped, the Renaissance. The Renaissance period was a time of progression, primarily in the areas of art, science, humanism, religion and self-awareness. The Renaissance focused on taking elements of the past including religion, art and science and adapting them to make them better. Humanists advocated for the freedom of the individualsRead More William Shakespeares The Taming of the Shrew Essay3149 Words   |  13 PagesWilliam Shakespeares The Taming of the Shrew Over the past 400 or so years since Shakespeare wrote _The Taming of the Shrew_, many writers, painters, musicians and directors have adapted and reformed this play of control and subjugation into timeless pieces of art. In _10 Things I Hate About You_ and Kiss Me Kate from two very different times in the twentieth century, and paintings of Katherina and Bianca from the late nineteenth century, the creators of these adaptations have chosen to focusRead More Manipulation in William Shakespeares The Taming of the Shrew1567 Words   |  7 PagesManipulation in William Shakespeares The Taming of the Shrew In The Taming of the Shrew, the concept of love is a means of emotional manipulation, and manipulation is nothing more than a means of control between men and women. William Shakespeare critiques the patriarchal social structure by ironically employing the manipulative stance Petruchio takes towards winning Katherine as his wife by charming her with words and manipulating her psychologically, and then taming her after their marriageRead MoreWilliam Shakespeares The Taming of the Shrew Essay750 Words   |  3 PagesWilliam Shakespeares The Taming of the Shrew In the play the taming of the shrew I will be discussing about Katherine Petruchio’s behaviour towards each other through words, body language and stage craft. In the Elizabethan times men kept women as possession the women had many hard times coping without freedom limited to what they could do out side also women were accompanied by men at all times because they were thought as being vulnerable. 1ST meeting: Read MoreEssay on Kate in William Shakespeares The Taming of the Shrew1760 Words   |  8 PagesKate in William Shakespeares The Taming of the Shrew Katharina or Kate, the shrew of William Shakespeares The Taming Of The Shrew is sharp-tongued, quick-tempered, and prone to violence and violent outbursts, especially to anyone who tries to win her love. This is shown from the beginning in Act One with the scene among Hortensio and Gremio and her. When Gremio proclaims her too rough Read MoreMarriage and Relationships in William Shakespeares The Taming of the Shrew2278 Words   |  10 PagesMarriage and Relationships in William Shakespeares The Taming of the Shrew Getting married in modern times is not something which is viewed as necessary. There are many couples that are together, but do not want to marry, because they do not feel they have to. Couples that do, can have a marriage almost anywhere they choose. Couples can marry in houses, shopping centres and even petrol stations. Anywhere you can get a marriage licence and a vicar, is seen as a place fitRead MoreWilliam Shakespeares The Taming of the Shrew as a Comedy Essay2463 Words   |  10 PagesWilliam Shakespeares The Taming of the Shrew as a Comedy The Taming of the Shrew, written by William Shakespeare between 1589 and 1594, is a romantic comedy set in the Italian city of Padua. Since the play was written, the audiences idea of comedy has changed quite dramatically. In the fifteen hundreds, an audience would have enjoyed obvious, visual aspects of comedy such as we would see in a modern-day pantomime, whereas an audience watching the play today would also Read MoreKatherine and Bianca in William Shakespeares The Taming of the Shrew1844 Words   |  8 PagesKatherine and Bianca in William Shakespeares The Taming of the Shrew Shakespeares Taming of the Shrew shows two sisters: Katherina and Bianca, as two complete contrasts to each other. He used various techniques to achieve these effects. The same techniques are used for both sisters to show comparisons between their characters. Shakespeare created two different characters by making the outcome of the techniques very different from each other. Shakespeare has used the Read MoreRelationship of Petruchio and Katherina in William Shakespeares The Taming of the Shrew1323 Words   |  6 PagesRelationship of Petruchio and Katherina in William Shakespeares The Taming of the Shrew The Taming of the Shrew by William Shakespeare is a humorous play which focuses on Petruchio and Katherinas relationship. It explores ideas of marriage including the impact of money in surrounding characters lives. This creates ideal opportunities for dramatic impact, which will vary in effect on the Elizabethan, and modern day audiences especially when various dilemmas are presented William Shakespeares The Taming of the Shrew Essay William Shakespeares The Taming of the Shrew Over the past 400 or so years since Shakespeare wrote _The Taming of the Shrew_, many writers, painters, musicians and directors have adapted and reformed this play of control and subjugation into timeless pieces of art. In _10 Things I Hate About You_ and Kiss Me Kate from two very different times in the twentieth century, and paintings of Katherina and Bianca from the late nineteenth century, the creators of these adaptations have chosen to focus on the role of the two main female characters in the play. The ideas surrounding these women have changed through the years, from Katherina and Bianca simply being young women who deviated from the norm of Shakespeare’s time to women who embody†¦show more content†¦(2.1. 31-36) Katherina feels that if she does not marry before her sister, then she never will find true love, and thusly will never be happy. She dislikes the stigma that has been brought upon her by her unwillingness to settle down with any of the men who have been brought before her, and is angry with her sister even more for buying into what society has deemed as the right way to do things. These instances of the two sisters together are few and far between, almost to juxtapose the two characters even moreso than their very being in the play does. The fact that they eventually switch roles is another interesting point; Shakespeare presents one as a shrew and the other as the seemingly perfect woman, but he abruptly switches these roles in the last act, after all the action has been performed of the men taming the original shrew. The presentations of these two female characters in a cast full of men is the most poignant part of this whole argument; Shakespeare plays on the societal conventions to the point where he is able to show how they can also backfire on someone unintentionally. All of the adaptations that follow highlight the differences between the characters of the two sisters in this play, and while the eventual status of these characters changes somewhat; they still manage to showcase the difference between the feminine and the masculine aspects of the play. Throughout the years criticsShow MoreRelated William Shakespeares The Taming of the Shrew845 Words   |  4 PagesWilliam Shakespeares The Taming of the Shrew The Taming of the Shrew could either be seen as offensive or acceptable to women dependant upon the era of which they lived (16th century-the period of Shakespeare, or the 21st century). Act 4 Scene 1 is a main focal point to debate whether the play is seen as offensive to women. In Shakespeares time, women were not treated humanely but more like objects. Men were seen as the superior sex of which had complete control over women and couldRead MoreWilliam Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of1100 Words   |  5 Pages William Shakespeares Taming of the Shrew William Shakespeare’s romantic comedy, The Taming of the Shrew, is an embodiment of the context in which the text was shaped, the Renaissance. The Renaissance period was a time of progression, primarily in the areas of art, science, humanism, religion and self-awareness. The Renaissance focused on taking elements of the past including religion, art and science and adapting them to make them better. Humanists advocated for the freedom of the individualsRead More William Shakespeares The Taming of the Shrew Essay1159 Words   |  5 PagesWilliam Shakespeares The Taming of the Shrew In the beginning of â€Å"The Taming of the Shrew†, some say Shakespeare portrays Katherina as a very shrewish figure. Others may argue that she is not shrewish but just a very strong willed person. At the end of the play some people say she is transformed into a very kind and gentle person, while again others will argue that she is not â€Å"tamed† but just putting on an act to â€Å"show up† her younger sister Bianca, whom has always been more beautiful andRead More Manipulation in William Shakespeares The Taming of the Shrew1567 Words   |  7 PagesManipulation in William Shakespeares The Taming of the Shrew In The Taming of the Shrew, the concept of love is a means of emotional manipulation, and manipulation is nothing more than a means of control between men and women. William Shakespeare critiques the patriarchal social structure by ironically employing the manipulative stance Petruchio takes towards winning Katherine as his wife by charming her with words and manipulating her psychologically, and then taming her after their marriageRead MoreWilliam Shakespeares The Taming of the Shrew Essay750 Words   |  3 PagesWilliam Shakespeares The Taming of the Shrew In the play the taming of the shrew I will be discussing about Katherine Petruchio’s behaviour towards each other through words, body language and stage craft. In the Elizabethan times men kept women as possession the women had many hard times coping without freedom limited to what they could do out side also women were accompanied by men at all times because they were thought as being vulnerable. 1ST meeting: Read MoreEssay on Kate in William Shakespeares The Taming of the Shrew1760 Words   |  8 PagesKate in William Shakespeares The Taming of the Shrew Katharina or Kate, the shrew of William Shakespeares The Taming Of The Shrew is sharp-tongued, quick-tempered, and prone to violence and violent outbursts, especially to anyone who tries to win her love. This is shown from the beginning in Act One with the scene among Hortensio and Gremio and her. When Gremio proclaims her too rough Read MoreMarriage and Relationships in William Shakespeares The Taming of the Shrew2278 Words   |  10 PagesMarriage and Relationships in William Shakespeares The Taming of the Shrew Getting married in modern times is not something which is viewed as necessary. There are many couples that are together, but do not want to marry, because they do not feel they have to. Couples that do, can have a marriage almost anywhere they choose. Couples can marry in houses, shopping centres and even petrol stations. Anywhere you can get a marriage licence and a vicar, is seen as a place fitRead MoreWilliam Shakespeares The Taming of the Shrew as a Comedy Essay2463 Words   |  10 PagesWilliam Shakespeares The Taming of the Shrew as a Comedy The Taming of the Shrew, written by William Shakespeare between 1589 and 1594, is a romantic comedy set in the Italian city of Padua. Since the play was written, the audiences idea of comedy has changed quite dramatically. In the fifteen hundreds, an audience would have enjoyed obvious, visual aspects of comedy such as we would see in a modern-day pantomime, whereas an audience watching the play today would also Read MoreKatherine and Bianca in William Shakespeares The Taming of the Shrew1844 Words   |  8 PagesKatherine and Bianca in William Shakespeares The Taming of the Shrew Shakespeares Taming of the Shrew shows two sisters: Katherina and Bianca, as two complete contrasts to each other. He used various techniques to achieve these effects. The same techniques are used for both sisters to show comparisons between their characters. Shakespeare created two different characters by making the outcome of the techniques very different from each other. Shakespeare has used the Read MoreRelationship of Petruchio and Katherina in William Shakespeares The Taming of the Shrew1323 Words   |  6 PagesRelationship of Petruchio and Katherina in William Shakespeares The Taming of the Shrew The Taming of the Shrew by William Shakespeare is a humorous play which focuses on Petruchio and Katherinas relationship. It explores ideas of marriage including the impact of money in surrounding characters lives. This creates ideal opportunities for dramatic impact, which will vary in effect on the Elizabethan, and modern day audiences especially when various dilemmas are presented

Benefits of Role Playing in Child Learning †MyAssignmenthelp.com

Question: Discuss about the Benefits of Role Playing in Child Learning. Answer: Benefits of Role Playing in Child Learning Essentially, literacy in children begins with exposure to oral language at birth. The skills advance as they grow through language play and familiarize themselves with the environment (Community Childcare, 2011). As development becomes more rapid, learning becomes more playful and thus the need for more cheerful learning models such as role-playing. Firstly, experts share the sentiment that role-playing is fundamental to children given that it nurtures social and communication skills in the learners. For instance, in the set-up of role-playing in a market and restaurant setting I will be considering, learners will be familiar with the place, enabling them to have the comfort of learning within homely conditions. Among many other benefits of playing roles in the environment, the learners will learn new vocabularies, items and ability to take different perspectives during interactions. I believe this is essential in expounding their reasoning capabilities, as well as finding new friends and challenges and learning to handle them. Equally, children learn to make decisions as they put themselves in one's shoes and try to make conversations. Nonetheless, learning becomes more fun as they can wear costumes and purport to be attendants, shopkeepers, cateresses, etc., alongside learning etiquette. Fellowes and Oakley (2014) additionally suggest that role-playing bridges the gap between conventional schooling and the comfort of company. Similarly, they suggest that role-playing ties oral language and the physical world. Lastly, children flourish in learning when parents and practitioners work together (Bruce, T. Spratt, J. (2011). Similarly, in my restaurant setting for the role play, I can be able to learn much about the learners. I can identify those with social challenges in communication and interaction and give them special attention, which is vital in ensuring I cater for the needs of all the class. References Bruce, T. Spratt, J. (2011). Essentials of literacy from 0-7 years: A whole-child approach to communication, language, and literacy (2nd Ed.). London: Sage. Community Child Care Victoria. (2011). Early Literacy and Numeracy. Fellowes, J. Oakley, G. (2014). Language, literacy and early childhood education (2nd Ed.). Melbourne: Oxford University Press

Virgin Blue Airline Company

Competition within the airline industry has become a major factor that calls for the enhancement of better marketing management practices, higher customer value in service delivery and increased levels of productivity for profitability.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More According to Leeflang, (2011, p. 80), the fast changing systems of consumerism that dictate the need for greater value in service provision has driven businesses in the airline industry to build a culture of providing superior services. It is against this consideration that this paper explores the marketing analysis of Virgin Blue airline as a major competitor in the Australian airline industry and its marketing as well as provision of catering services. A brief background of the airline company Virgin blue airline was established in the year 2000 from the Virgin Express airline to offer l ow cost flights between the major cities in Australia (Lucio Giuliano 2010, p. 139). The company is based in Brisbane and is the Australia’s second largest airline by fleet. Analysts cite its establishment and immediate success to be anchored in its marketing and provision of quality services. Due to effective management of marketing practices and provision of station quality management and catering services, Virgin Blue airline has assimilated vast growth to become the current global player in the airline industry. According to Johnson, Whittington and Scholes (2011, p. 100), Virgin Airline’s strategic goals are derivatives of the operations of Southwest airline of the United States which had seen tremendous growth following its enhancement of marketing activities. The goal of marketing its flight services like catering has perhaps been the major cause of its recent growth and ability to counter intensive competition in the Australian airline market (Lucio and Giulia no 2010, p. 139).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The practice carried out by Virgin Blue Airlines reflects what is posited by Johnson, Whittington and Scholes (2011, p. 100) that the ability of a business’ marketing strategy to succeed in generating the highest possible returns should always be anchored on the drive to generate the highest possible customer value. Nature of the selected service Virgin airlines runs airline and ground handing catering services in all its destinations. Its subsidiary services include Virgin Food Indistries, Country Foods Ltd, Aerolog Express, Virgin Catering services and virgin Airport Services in nearly 36 airports. The flight catering department of Virgin Blue offers support and catering services to its customers for all its airlines flying in and out of Australia. It has two catering facilities which are technologically advanced and through which it produces everyday over 120,000 meals (Lucio Giuliano 2010, p. 139). The airline catering service has been able to garner considerable praise, a factor that many analysts credit to its management practice that recruits chefs having bespoke experiences (Parker Russell 2004, p.60). This has enabled it to market itself as the culinary traditions with which its meals are prepared and served do not merely meet the palate demands and tastes of its customers but also compatible with the cultures of their destinations. Macro-environmental analysis In the airline industry, factors such as quality and success in the provision of products or services are always determined indirectly or directly by marketing management practices. According to Hunt and Davis (2008, p. 19), the latter are controlled by both macro and micro-environmental factors. It is imperative to highlight that in Virgin Airlines, the management of its marketing practice involves controlling, coordinating, di recting, organizing and planning of all processes.Advertising We will write a custom essay sample on Virgin Blue Airline Company specifically for you for only $16.05 $11/page Learn More The marketing of its catering services has been very important in providing it with ample and diverse benefits which are vital for business success (Raisinghani Meade 2005, p.115). The environment surrounding the marketing operations of Virgin Airlines is composed of aspects that affect its marketing strategy which are conducted within and outside the company (Parker Russell 2004, p.60). In its marketing operations, the environment has played a vital aspect of changing, generating threats as well as massive opportunities. Virgin Airline’s macro environment is made up of legal, environment, technological, social, economic and political factors. It is worth mentioning that social and legal factors do not significantly impact on its marketing of products as the com pany has a well set up ethical standards and serves a well defined group of customers. Political environment It has been observed that local governments often face tough fiscal times largely attributed to economic downturns, a consideration that compels them to tighten their financial spending. Helfat and Peteraf (2003, p. 1005) point out that this leads to the slowing down of an economy. Besides, the practice has the potential of driving down consumer demand and impacting on the provision of products and services to consumers. This has been the case with Virgin Airline which has had to survive tough political environments due to difficult economic times including the recent recession which has seen it adjust and re-strategize its catering and marketing services. Economic environment Australia has suffered the consequences of unstable equilibriums (Parker Russell 2004, p.60). A shift that has been experienced in the recent past from short run to long run equilibrium has been linked to economic forces determined by slight deviations on price equilibrium.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Keynesian theory indicates that a price decline is induced by excess supply of services, output supply, product or demand. This causes the equilibrium to shift from a market situation especially when the quantity demanded is not equal quantity supplied. Since equilibrium indicates a state of balance, Kroes and Ghosh (2010, p. 140) indicate that lowering of prices of services in an airline industry or any other industry in the global market arena will create a new equilibrium due to the disruption of the existing balance. The success of the marketing practices of Virgin Airlines has been based on low price services not because the quality of catering services are low, but due to the fact that it seeks to adjust to the existing economic environment. Technological environment The ability of any company to articulate management that seeks to incorporate high customer value and effective staff satisfaction is critical in realization of high profitability and sustainability. In order to a chieve this objective, organizations have increasingly turned to information technology management that creates faster and more articulate mechanisms of facilitating the needed interlink between clients and the companies’ managements. The latter has been the case with Virgin Airlines. Micro environmental analysis Understanding the micro-environment of a business calls for developing knowledge on factors such as market selection, consumer characteristics and nature of products and services being offered. Public policy makers and marketers in Virgin Airlines have encountered diverse challenges coming from its micro environment some of which include threat to entry, rivalry between competitors, consumer behaviour and bargaining power. Threat of substitute services One of the major micro-environmental challenges the organization faces in marketing its catering services is the threat of substitutes. Garcia-Morales, Llorens-Montes and Verdu-Jover (2007, p. 550) indicate that in a m arketplace, there are many similar catering services being offered by airline companies. As such, consumers of these products and services are bound to switch or turn to brands that offer similar services. In its marketing practice, Virgin airlines understand that it is not a sole provider of catering services. Even though this has impacted on the sale of its services, it has resorted to production of diverse catering services that meet the needs of consumers at a relatively low cost. This is aimed at attracting consumers who tend to go for substitute services that sell at a cheaper cost. Competition Competition in the airline industry in Australia has been ubiquitous with airlines such as Jetstar, Qantas and Ansett offering stiff competition in provision of services (Parker Russell 2004, p.60). The marketing and sale of similar catering services by the different competitors create rivalry and competition. This has been vital to the Virgin Airlines since it has been able to use it to examine opportunities, weaknesses, strengths and threats, and to generate the best mechanisms in offering unique services. SWOT Analysis Strengths and weaknesses Since its introduction to the Australian airline market, Virgin Airlines has continuously grown to become the second largest airline in Australia domestic market based on its marketing and service provision. The marketing practice accompanied by quality catering services has elevated its brand causing it to be ranked among the largest airlines in the country and to gather necessary customer confidence in both its local and international flights (Parker Russell 2004, p.60). During its establishment, the company sought to provide its customers with high quality services necessary for capturing the ready market locally and internationally (Brett 2005, p. 77). However, it has not been able to fully attain this due to the tough global economic times. Its bid to market its services and reduce the cost of the same has been see n to affect the perceptions consumers have on quality. Opportunities and threats The main opportunity in the company has been depicted from the availability of the ready internal market for its services in Australia. From its establishment, the company enjoyed a ripe market that emerged from the failure of other airlines such as the Onsett airline (Raisinghan Meade 2005, p. 119). It is also worth noting that besides Virgin blue being very dominant in the Australian market; there is a great opportunity to generate better status from its service provision to enhance further growth and development. Arguably, the management presents the company with the best opportunity to assess the market and therefore generate the correct measures and counter measures to address competition. However, its marketing opportunities can be affected by several environmental factors some of which include legal factors, social factors, competition, political factors, and threats of new entrants into the mar ket, substitutes, economic factors and technology. Conclusions From the above discussion, this paper concludes by reiterating that effective articulation of marketing mix in organizations forms the best platform for understanding the market, designing services based on customer’s needs, and exploring newer market niches. Careful application of marketing mix, product, price, promotion and place enabled greater cooperation and response by a company to consumer needs. References Brett, A 2005, ‘Marketing communications: theory and applications’, Australasian Marketing Journal, vol.13 no. 2, pp.77-80. Garcia-Morales, V.J, Llorens-Montes, FJ Verdu-Jover, AJ 2007, ‘Influence of personal mastery on organizational performance through organizational learning and innovation in large firms and SMEs,’ Technovation. Vol.27 no. 9, pp. 547-568. Helfat, C.E. Peteraf, MA 2003, ‘The dynamic resource-based View: capability lifecycles,’ Strategic Manageme nt Journal. Vol. 24 no. 10, pp. 997-1010. Hunt, S.D. Davis, DF 2008, ‘Grounding supply chain management in resource-advantage theory,’ Journal of Supply Chain Management vol. 44 no 1, pp. 10-21. Johnson, G., Whittington, R. Scholes, K 2011, Exploring Strategy: Text Cases (9th ed.) Prentice Hall, Sydney. Kroes, J.R. Ghosh, S 2010, ‘Outsourcing congruence with competitive priorities: impact on supply chain and firm performance,’ Journal of Operations Management, vol. 28 no 2, pp.124-143. Leeflang, P 2011, ‘Paving the way for â€Å"distinguished marketing’, International Journal of Research in Marketing, vol. 28 no 2. pp. 76-88. Lucio, L Giuliano, N 2010, ‘Marketing strategy and marketing performance measurement system: Exploring the relationship,’ European Management Journal, vol. 28 no. 2, pp. 139-152. Parker, D.W. Russell, KA 2004, ‘Outsourcing and inter/Intra supply chain dynamics: strategic management issues,’ Journal of Supply Chain Management, vol. 40 no. 4, pp. 56-68. Raisinghani, M.S Meade, LL 2005, ‘Strategic decisions in supply-chain intelligence using knowledge management: an analytic-network-process framework,’ Journal of Supply Chain Management vol.10 no. 2, pp.114-121. This essay on Virgin Blue Airline Company was written and submitted by user Mia C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.